Hulu acquires UK dating format ‘Love In The Flesh’

Love In The Flesh

US streamer Hulu is among multiple international buyers for UK dating series Love In The Flesh, following deals struck by Passion Distribution.

The 8 x 60-minute reality show will debut on Hulu today, while other acquisitions of the series include Discovery for New Zealand, NRK in Norway, DR in Denmark, MTV3 in Finland, TV4 in Sweden and SIC in Portugal.

Originally produced by Ten66 Television for BBC Three, the format has also been optioned by Vincent TV Productions in the Netherlands.

Love In The Flesh focuses on five real-life potential couples who have already formed relationships via dating apps and social media but who have never met each other in the real world. These online daters are whisked away from the pressures of daily life and their screens to explore whether their online relationships can turn into love in the flesh.

It’s the first date of a lifetime, as they meet each other at a beautiful Greek beach house. Having started their relationships through apps and DMs, some couples have been chatting for years whilst others have only been flirting for months or weeks. Zara McDermott hosts.

Emmanuelle Namiech, CEO of Passion Distribution, said, “From the very first pitch we heard, Love In The Flesh stood out with its inclusive approach to dating and present times premise.

We are delighted that broadcasters and producers around the world have come on board and we look forward to seeing how the format shapes up in international adaptations to come.”