Sky Arts partners with Zinc & Adobe for first ad-funded series

Martin Parr

Sky Arts in the UK is launching its first-ever ad-funded programme, My Greatest Shot, a six-part series revealing the stories behind some of the world’s most iconic photographs.

Produced by Zinc Communicate, Zinc Media Group’s branded content division, and Tern Television, Zinc’s leading Nations factual producer, My Greatest Shot was developed in partnership with Adobe Photoshop Lightroom and is Adobe’s first ever ad-funded programme in the UK.

The 6 x 30-minute series examines iconic images and meets the people who created them – including photographers such as Martin Parr, Emily Garthwaite and Harry Borden. The participants unpack their journey to becoming a photographer and share highlights from earlier on in their careers, as well as relaying the story, planning and vision behind the photograph in question.

The show will also offer exclusive glimpses into their creative process, as well as prototypes, work in progress images and ones that didn’t make the cut, in addition to outlining their creative processes in the photo’s final editing.

Each episode will explore two iconic photos from one theme – travel, street, portrait, landscape, food and animals.

The series is executive produced by Harry Bell for Tern Television at Zinc Media.

Phil Edgar-Jones, director of Sky Arts, commented: “Photography is about the most accessible art form but also in many ways the hardest to really nail. My Greatest Shot is the perfect platform for some of the world’s best photographers to provide some tips and inspiration for budding photographers everywhere.”