Magnify Media launches formats showcase

Love Raft

Plimsoll Productions-owned UK distributor Magnify Media is launching a formats showcase ahead of MIPCOM next week.

The New Formats Showcase will offer scripted and unscripted product, including 10 x 28-minute Love Raft, produced by Story Productions for DR3 in Denmark. It follows 10 singletons who are matched into couples and spend 10 days sailing down a river on a raft, in the hope of helping them to fall in love.

Bermuda Productions’s 8 x 30-minute Two Of A Kind, meanwhile, was produced for TV2 in Denmark and explores how two near-identical homes can come with very different price tags depending on where in the country they are located. The format is a guessing-game with three property experts competing against each other on a road trip, but also a look at this price disparity.

The 5 x 60-minute Is My Country Prejudiced? was produced by Joined Up Films for SBS in Australia, with each episode diving into the results of a nationwide survey that takes the temperature of the nation on emotive topics like ageism, racism, sexism, obesity and disability.

Andrea Jackson, CEO of Magnify Media, commented: “We pride ourselves on seeking out distinctive formats that capture an idea or experience that resonates across cultures.

“Each of these formats has a recognisable truth at the heart of the idea that gives the format meaning or that makes it funny.  We are excited to launch these new formats at our online Formats Showcase.”