Natural world-themed streaming platform WaterBear has expanded the presence of its digital platform and app into an additional 30 countries worldwide in its planned global rollout.
WaterBear launched in December 2020 in the USA, United Kingdom, New Zealand, Australia, Canada, South Africa, Netherlands, Ireland, Denmark. The latest expansion sees it become available in Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Finland, France, Greece, Hungary, Italy, Latvia, Lithuania, Luxembourg, Malta, Norway, Poland, Portugal, Romania, Slovenia, Slovakia, Spain, Sweden, Switzerland, Kenya, Mozambique, Bermuda, Cook Islands and Bonaire.
To celebrate the expansion, WaterBear is committing to plant one new tree for every new member for the next 30,000 members that sign up to the platform, creating the WaterBear Forest.
The forest will be planted at Alladale Wilderness Reserve in the Scottish Highlands, marking the platform’s commitment to the UN Climate Change Conference (COP 26) taking place in Glasgow, Scotland.
Victor Eckard, managing director, WaterBear said; “Our goal is to bring WaterBear to as large an audience as we possibly can, so that we can share stories using award-winning filmmaking to help us drive global impact.
“As we establish our brand and reputation for beautifully curated and inspirational content it is a huge privilege to be able to reach so many more members worldwide. We look forward to engaging and connecting with people and organisations around the world so that collectively we can all work together to protect our fragile planet.”
Last year, WaterBear, which describes itself as “the first interactive streaming platform dedicated to the future of our planet”, exclusively shared its launch plans with TBI, revealing that it would initially be targeting English-speaking countries and debuting with around 50 hours of original and acquired content across more than 120 titles. The streamer soon went on to receive the support of British royal Prince Harry.