Disney+ undercuts Netflix with launch offer deal in UK

Disney has unveiled a pre-launch offer for its new Disney+ streaming service in the UK that significantly undercuts established rival Netflix.

Disney+ is being offered to subscribers in the UK for the introductory price of £49.99, equivalent to £4.17 per month. The pre-launch offer for the annual subscription is available until March 23rd 2020, just before the service launches on March 24th in the UK.

Standard pricing for Disney+ at launch is £5.99 per month, or £59.99 for an annual subscription.

By contrast, Netflix costs £5.99 for a basic plan, while its popular standard plan costs £8.99 a month. The premium plan is the most expensive and costs £11.99.

Earlier this month, Disney revealed that the streaming service had secured 28.6 million subscribers since launching in North America last October. The company has set a target of between 60 million and 90 million subscribers by the end of its 2024 fiscal year.

Disney+ offers content from the company’s brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic. At launch in the UK, over 25 exclusive Disney+ Originals will be available including The Mandalorian, from executive producer and writer Jon Favreau.

The streaming service will launch in the UK, Ireland, France, Germany, Italy, Spain, Austria, and Switzerland on March 24th. Additional Western Europe markets, including Belgium, the Nordics, and Portugal, will follow in summer 2020.