Netflix film exec joins Disney+

Disney has poached Netflix’s director of original film Matt Brodlie to aid in the growth of Disney+.

The appointment, confirmed by Ricky Strauss, will see Brodlie (pictured) join as senior vice president of international content development. In this role, Brodlie will head up the development of Disney+’s international content development along with developing the service’s film and TV strategy for non-US markets.

Brodlie was responsible for Netflix’s acquisition of critically acclaimed titles The All The Boys I’ve Loved Before, Mudbound and Roma, the latter of which won three Academy Awards including best director for Alfonso Cuarón.

Strauss said: “As we look to rollout Disney+ beyond the U.S. over the next several years, Matt will play a critical role in the execution of our content strategy. He is a proven executive with the right creative instincts and experience to help make Disney+ a place where talent can create original, high-quality content for audiences worldwide. We’re thrilled to have him join our team.”

Brodlie added: “I am excited about this opportunity to join Disney+ at this pivotal moment and look forward to working collaboratively with the teams around the world to create premium entertainment that is relevant and enduring.”

Disney+ will launch on November 12, and will offer original films, TV series and specials. Original content will initially be based around existing properties such as the Star Wars and Marvel franchises. In addition, content from 20th Century Fox – such as The Simpsons and Avatar.