The Los Angeles-based Simran Sethi, who was a director of international originals and one of Netflix’s top creative execs for the Indian market, has stepped down from the business and will leave following a transition period.
Her exit comes weeks after the departure of Swati Shetty, who most recently served as director of international originals and acquisitions, and was the streamer’s first appointment out of India.
She left Netflix earlier this year to join Ron Howard and Brian Grazer’s Imagine Entertainment as VP of international content, based out of Los Angeles.
According to Variety, Netflix prefers execs to be on the ground in India. This could be due to the Indian market’s growing importance to Netflix, which still lags behind local streamers such as Hotstar, Hooq and Voot, as well as a growing footprint by Amazon Prime Video.
Going forward, Sethi’s role is to be based out of Mumbai, and will be hands-on, requiring constant interaction with the local production community.
Sethi’s credits at Netflix include Richie Mehta’s Delhi Crime and Deepa Mehta’s Leila, as well as Ghoul and Selection Day.
She was previously SVP of scripted originals at Freeform, where she reported into now-ABC Entertainment boss Karey Burke. She has also worked at NBC, Sony Pictures Television and Adam Sandler’s production banner Happy Madison Productions.