Few of us envision checking off the items on our bucket list in 60 hours but that’s the task at hand for two celebrities in Story Lab’s latest offering, who must manage to do as much on no sleep.
OTT service Viu is keen to build on young audience engagement through the show by allowing users and viewers to interact with the talent and help to navigate the direction of each episode through its Facebook partnership, which has been especially created for No Sleep No FOMO.
“This format is full of colour, fun, excitement, drama and interactivity allowing all viewers and users to engage with the talent and content throughout the show. It connects cultures and transcends boundaries,” explains Fotini Paraskakis, EVP of entertainment for the distributor.
The exec points out that the business collaborated with Viu on the format, marking a “natural next step” for the partners.
“Viu is one of the fastest growing OTT platforms in the region and we were both keen to partner on a project that would further expand our reach creatively and commercially,” she tells TBI.
Paraskakis expects the format to travel extensively “as its core concept really resonates with millennials and how they live their lives today”.
The distributor has already received interest from the US, Europe and Latin America. In terms of platform, the exec says the format’s flexibility in both content and duration allows it to work well on any platform, whether a traditional linear player or an OTT service like Viu.
“It’s very buyer-friendly,” she adds.