Zig Zag, ShinAwil form Anglo-Irish content pact

UK-based Zig Zag Productions and Ireland’s ShinAwil have struck a strategic alliance designed to expand their operations in the international market.

The new initiative will see Zig Zag and ShinAwil join forces to co-develop and co-produce original unscripted formats, both from Zig Zag’s London office and ShinAwil’s Dublin and Belfast bases. Both companies will continue to operate independently.

Under the reciprocal agreement, Zig Zag will represent all ShinAwil unscripted formats in the UK, while ShinAwil will represent all Zig Zag unscripted formats in the Republic of Ireland.

Danny Fenton, CEO of Zig Zag Productions, said: “ShinAwil’s format development and production expertise across Ireland is second to none. By partnering up with Larry’s team, both our companies will be able to create exceptional creative content and widen our international footprint.”

Larry Bass, CEO of ShinAwiL, said: “Whilst Brexit poses a degree of uncertainty for both the UK and Irish content industries, this exciting new collaboration allows us both to continue building robust, sustainable, international businesses whilst harnessing each other’s creative strengths and local market insight.”