Discovery-owned free-to-air broadcaster DMax has acquired Netflix original BoJack Horseman.
The newly launched male-skewing UK entertainment channel has picked up local licensing rights to six series of the adult animation from Lionsgate. The programme, which follows the life of a formerly famous horse actor and sitcom star, will begin airing on 25 February.
BoJack Horseman joins adult animated series Archer, survival show Naked and Afraid, food challenge show Man Vs Food, and Alaskan survivalist series Life Below Zero on DMax.
The channel launched on 16 January and is available on Freeview 42, Freesat 150, Sky 178 and Virgin 213.
Simon Downing, SVP and head of factual and sport for Discovery, said: “We are delighted to bring BoJack Horseman to free-to-air audiences for the first time. Alongside the irreverent adult animation series Archer, its launch strengthens our entertainment offering and establishes DMax as the go-to entertainment destination for men.”
Jim Packer, president of worldwide television and digital distribution for Lionsgate, added: “We are thrilled to partner with DMax to expand the world of BoJack Horseman. This acquisition underscores how valuable and sought after this show is. DMax is a platform that we know BoJack Horseman will thrive on.”