Genius Brands hires Ludorum exec for int’l sales

Genius Brands has hired Ludorum’s MD Natalie Setton to head up international content sales.

Setton is tasked with driving international sales of Genius Brands’ titles, including its recently debuted hit CGI-animated series Rainbow Rangers and Netflix Original preschool series Llama Llama, starring Jennifer Garner.

Additional content sales under Setton’s charge include Warren Buffett’s Secret Millionaires Club, created with and starring iconic investor Warren Buffett.

Setton has worked with Ludorum for over a decade, becoming MD in April 2016. She will continue to be involved in the company moving forward under her consultancy company Set On Brands.

Genius Brands’ chairman and CEO Andy Heyward, said: “Natalie has amassed a wealth of experience and solid relationships with a vast number of global media platforms around the world to bring to her role at Genius Brands.

“As our strategy rolls out around the globe, and our operations continue to expand, Natalie is a perfect fit to facilitate our growth and success in the content distribution arena as we gear up for series rollouts in 2019 in territories all over the world.”

Setton added: “I’ve been very much aware of Genius’s success and achievements with the development of timely and engaging content that not only entertains but imparts value and supportive messages to even the youngest of viewers. I am eager to begin working with the Genius Brands team to continue the upward trajectory, building on the company’s quality content distribution and partnerships.”