Genius Brands


Kids round-up: Herschend re-appoints Natalie Setton; Hoho develops Seal Force 5; Mush Mush L&M deal

Herschend Entertainment re-appoints Natalie Setton Herschend Entertainment Studios (HES) has appointed former Genius Brands exec Natalie Setton to oversee its commercial and distribution activities as the company prepares to re-launch children’s brand Chuggington. Setton becomes VP of commercial, content distribution and licensing, with a remit to lead all sales, licensing, marketing, retail support, live events […]

Kids bulletin: Shaftesbury grows kids team; CCTV scoops UYoung slate

Shaftesbury grows kids and family portfolio with McCann appointment Canada’s Shaftesbury has hired veteran producer Jennifer McCann for the newly created role of executive producer for kids and family. Reporting into Shaftesbury CEO Christina Jennings, McCann will lead the company’s kids and family entertainment division, overseeing original series as well as the recently launched Shaftesbury […]

Genius Brands hires Ludorum exec for int’l sales

Genius Brands has hired Ludorum’s MD Natalie Setton to head up international content sales. Setton is tasked with driving international sales of Genius Brands’ titles, including its recently debuted hit CGI-animated series Rainbow Rangers and Netflix Original preschool series Llama Llama, starring Jennifer Garner. Additional content sales under Setton’s charge include Warren Buffett’s Secret Millionaires Club, […]

Genius Brands launching SpacePop on YouTube

Andy Heyward’s Genius Brands International is launching its new series SpacePop on YouTube. The animated series will roll out on the video platform next week on its own dedicated channel. Six episodes will be on the channel at launch. The fashion-themed musical show follows five teenage princesses who disguise themselves as musicians while they secretly […]

Netflix orders Spy Kids, Skylanders series

Netflix has ordered a raft of new kids series including an animated Spy Kids series and another based on the Skylanders video game (pictured). The US streaming service has greenlit new series from Genius Brands, Activision Blizzard, DreamWorks, 41 Entertainment and The Weinstein Company. Spy Kids: Mission Critical, from TWC, will be a toon series […]

Heyward’s Genius Brands raises US$6m

Andy and Amy Heyward’s Genius Brands is set to raise US$6 million in funding via a share placement. The kids content company said it has signed definitive agreement to sell US$6m of shares in a private placement and that investors include Chicago-based Wolverine Asset Management, as well as the Heywards themselves, their family and friends […]