Walmart’s SVOD move confirmed

It has been confirmed that Walmart is looking to enter the subscription-video space to compete with streamers such as Netflix and Amazon, according to Variety.

Sources have told the publisher that the retail giant is planning to launch the service through its Vudu division.

The plans are set for the fourth quarter of 2018, where Vudu will launch a low-cost subscription video-on-demand package that provides original TV titles as well as films.

Earlier this week, The Information reported that the service is likely to cost $8. This is a lower price point than both Netflix and Amazon, who charge $10.99 and $12.99, respectively.

Similar plans were made by Walmart in 2017, but not much came of the idea, according to Variety.

Walmart acquired Vudu in 2010. It offers a collection of titles to buy or rent. The platform also recently launched a free streaming service, Movies On Us, which is ad-supported.