French audience measurement company Médiamétrie has launched social TV ratings in France to gauge the audience and impact of programmes on social networks.
Each Tweet about a programme is indexed and assigned a positive or negative emotion to better understand the sentiment of TV viewers.
The social media audience for TV programmes will also be tracked on Facebook – the leading social network in France with 41 million monthly users.
Médiamétrie said it will provide both social media and TV ratings for all access and prime-time programmes that are broadcast on the 21 DTT channels that subscribe to the company’s measurement offering.
“Almost 60% of those aged 15 years and over have joined a social network, and 4.2 million of them have commented on a TV programme on social networks in the last month, a figure that is constantly rising,” said Julien Rosanvallon, the head of Médiamétrie’s digital and TV department.
“Social TV Ratings allows channels to analyse the engagement and reactions of their audience. To understand the reactions of your audience is to understand what they expect.”