Médiamétrie launches French social TV ratings

French audience measurement company Médiamétrie has launched social TV ratings in France to gauge the audience and impact of programmes on social networks. The new service will analyse the nature and volume of interactions on Facebook and Twitter in order to enhance Médiamétrie‘s analysis of a show.  Each Tweet about a programme is indexed and assigned […]

Netflix overhauls ratings

Netflix has overhauled its ratings system, replacing its five-star scale with a “simpler and more intuitive” thumbs-up or thumbs-down. With the new system, Netflix will give a personalised ‘percentage-match’ score alongside the titles in its catalogue, based on how much it thinks a viewer will enjoy it based on their tastes. “The % Match is […]