Mediametrie


Drama on top as French viewing habits revealed

French audiences are increasingly turning to catch-up and multiscreen viewing, with fiction programming benefiting more than other genres, according to audience research group Médiamétrie. Each day in 2018, over 7.2m French people viewed catch-up TV for over an hour, with an average catch-up viewing time of one hour and three minutes. Catch-up viewing has grown by 26% in two years, encouraged […]

TAPE launches service that measures potential of scripted titles

TAPE Consultancy has launched App.Dex, a content evaluation service that claims to assess the audience potential of scripted projects. The service claims to provide objective assessment of the audience potential of scripted projects throughout the development process, including brief treatments and outlines, completed scripts or produced pilots. TAPE says the service will identify key strengths […]

Just 20% of French viewers used SVOD in last year – study

The VOD360 study from Médiamétrie has shown that over the last twelve months only 20% of French viewers claimed to have used an SVOD service at least once. The study, which was conducted online from 27 December 2017 to 15 January 2018, shows that SVOD use among the 4,130 web users aged six and over […]

Médiamétrie launches French social TV ratings

French audience measurement company Médiamétrie has launched social TV ratings in France to gauge the audience and impact of programmes on social networks. The new service will analyse the nature and volume of interactions on Facebook and Twitter in order to enhance Médiamétrie‘s analysis of a show.  Each Tweet about a programme is indexed and assigned […]

‘One in five’ French net users now taking SVOD

Over one in five French internet users over the age of six subscribed to a subscription video-on-demand offering this year, up from 15% in 2016, according to figures released by audience research outfit Médiamétrie. According to Médiamétrie, 21% took an SVOD service of some sort this year, led primarily by Netflix. Canalplay and SFR Play […]

Eurodata reshuffles research division

Eurodata TV Worldwide – the international division of Médiamétrie – is currently reorganising its research division to respond to new customer challenges. The resurgence of audience data (especially the rise in 4-screen TV audiences), together with the growing number of countries that use automatic audience measurement all require extra analytical capacity and expertise, the company […]

France turns on to eSports

More than a quarter of French internet users are interested in eSports, according to audience research outfit Mediametrie. Mediametrie’s data shows 45.2% of the public have heard of eSports, with 15-24 year-olds, the professional middle-classes – the CSP+ category in French marketing parlance – and 25-34 year-olds are, in that order, the groups most likely […]

Channels ditching imports for local drama – study

Local dramas are increasingly pushing imported programmes off channel schedules, a new report suggests. Eurodata TV Worldwide’s Scripted Series Report 2016 shows that of the top 15 primetime shows from 103 channels polled, 84% are locally-produced series. Imports appear less on schedules as a result, with Eurodata’s international research manager, Avril Blondelot, saying “true international […]

Mediametrie buys majority of TAPE

France-based Médiamétrie / EurodataTV Worldwide has acquired a majority stake in UK formats specialist TAPE Consultancy. Eurodata has taken a 52% stake in TAPE, with the latter’s managing directors, John Peek and Paul Youngbluth, retaining the other 48%. Médiamétrie is a globally-focused programming trends specialist, while TAPE offers TV companies insight into the strategies of […]

Transmedia by numbers

Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring. Mediametrie and Eurodata TV media consultant Claire Mitchell looks at the numbers these crossovers […]