Ex-Shomi content chief Shulman joins Wow!

Marni Shulman, the former head of content and programming for collapsed Canadian SVOD service Shomi, has joined Wow! Unlimited Media as senior vice president and general manager.

Shulman will be responsible for overseeing the launch of Wow!’s new multiplatform kids and youth brand as well as spearheading the execution of its new partnership with Bell Media.

“We are very excited to welcome Marni to the Wow! team,” said Neil Chakravarti, president and COO of at Wow!.

“Her programming experience as well as understanding of audiences and content will be huge assets for our upcoming platform initiatives.”

Shulman joins Wow! after serving as head of content at Shomi. The Rogers- and Shaw-backed service folded in November 2016 two years after launching due to the “challenging” SVOD market.

Bell recently took an equity stake in Wow in exchange for a specialty network broadcasting licence in Canada, which means the latter will soon have a linear TV presence.