MTV launches localised Snapchat channel in France

Viacom-owned music channel MTV has launched a localised ‘Publisher Story’ on Snapchat’s Discover platform in France.

This is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover. MTV in English is already available on Snapchat in the US and internationally.

MTV is the first television channel in France to join Snapchat Discover, offering French Snapchatters exclusive, localised “Snaps” updated daily combining video and editorial news.

A team in France will produce Publisher Stories for the platform, in partnership with colleagues based in London and in New York.

MTV’s International and domestic US Snapchat Discover content features a range of material created exclusively for the platform and updated daily.  The channel has created original content for the platform including Pants Off in the US and Show Us Ur Phone with Charlotte Crosby internationally.  Recently, MTV US debuted its first Snapchat Show, a newly reimagined Cribs that offers viewers a sneak peek into a different room or area of their favourite artists and athletes homes.

In addition to the three MTV Snapchat Discover editions, Snapchat also features Comedy Central on its domestic US and International Snapchat Discover platform.

“We are huge fans of Snapchat, and continue to see strong engagement across our international and US MTV Snapchat Discover editions. We can’t wait to bring a localised version to audiences in France,” said Kerry Taylor, chief marketing officer, Viacom International Media Networks and senior VP of youth and music, MTV International.

“As a youth brand, we have to connect with fans across all the platforms they know and love. Snapchat Discover is the perfect way to do just that while at the same time experimenting with great, creative short-form content.”