As linear viewership among teens and tweens continues to decline, Mark Layton finds out what’s enticing this audience away from the TV set and how ‘traditional’ broadcasters are attempting to engage them The number of teens and tweens watching broadcast TV has been on the decline for several years now. While the figures vary from […]
Viacom-owned music channel MTV has launched a localised ‘Publisher Story’ on Snapchat’s Discover platform in France. This is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover. MTV in English is already available on Snapchat in the US and internationally. MTV is the first television channel in France to join Snapchat Discover, offering […]
Social video platform Snapchat Discovery has commissioned a pair of series from Elisabeth Murdoch’s Vertical Networks. Yes Theory and Without Limits will debut on the platform this summer, with the former set to launch at the end of this month. Endemol Shine North America is serving as creative consultant on Yes Theory, with a further […]
Pay TV channel Comedy Central UK is to push heavily into short-form video after hiring Claire McArdle from social talent agency Gleam Futures. McArdle will be VP, Comedy Central International Studios, based out of London and reporting to Comedy Central and MTV UK managing director Jill Offman. She will commission digital originals, focusing on identifying […]
Comedy Central has unveiled a nine-strong slate of original programmes for messaging service Snapchat. The Viacom comedy net has an existing channel on Snapchat Discover, Snapchat’s platform for professional content creators, and the new content will launch on this service. “It’s been great fun experimenting with established and emerging talent on our Snapchat Discover channel,” […]
UK satcaster Sky has launched two content channels on the new Snapchat Discover platform for Sky News and Sky Sports. Sky will use the Snapchat service to publish daily editions of content featuring six to 10 ‘snaps’, using a combination of images, video and text – including long form articles. With the rollout, Sky becomes […]
