PactUS and the Global Online Video Association (GOVA) are working together on a selection of initiatives, including the launch of a digital content-focused mini-market.
The pair is launching an event that they bill as “first-of-its-kind”, which will comprise “select linear TV and digital buyers”.
The move comes after PactUS, the American arm of UK indie production body Pact, GOVA and digital content law firm Ginsburg Daniels Kallis LLP brought together a panel of experts from indie TV and digital.
This comprised 18 CEOs, chief digital officers and “other leaders from across both industries” to develop “mutually beneficial initiatives”.
Besides the markets, full details of which were not forthcoming, they plans to forge closer relationships with Google Creative Labs and Facebook Creative Shop, strengthen communication between the alliance partners, explore international licensing and distribution opportunities, and improve understanding of digital monetization rules and regulations.
The three partner organisations first announced a partnership in February as part of a PactUS-driven initiative to offer new revenue streams, platforms and knowledge resources to its members.
“As a creative and democratized market, we need to be stronger and can do that as a group,” said PactUS president David Lyle.
“Our primary goals in this area are to improve communication, pursue tax credits and other critical areas of mutual concern, which can only be accomplished collectively through an association like ours.”
GOVA’s members include Jukin Medi,a New Form Digital, Machinima and MiTu. “As the lines continue to blur between the linear programming and digital content worlds, our aim is to strengthen the overall production community by promoting growth and profitability, and this is a great first step,” its executive director, Jon Taylor, said.