Amazon is successfully taking on Netflix in Germany, Europe’s largest TV territory, with the overall most in-demand digital original, and another in the top five.
Reflecting a wider trend, Amazon Prime Video has challenged Netflix with two titles in the top five digital originals in Germany: The Grand Tour in first place and The Man in the High Castle in second.
The Jeremy-Clarkson-and-friends motoring series had nearly three times more demand than Netflix’s Stranger Things and House of Cards this week.
The Man in the High Castle, meanwhile, had three times as much demand as Black Mirror, despite season two having concluded. Both shows are about alterative histories or futures, a type of show that evidently goes down well locally.
Amazon’s series also took the seventh and tenth most popular shows overall in Germany.
Netflix’s mega hit Stranger Things had 23.5% more demand than Gilmore Girls: A Year in the Life – despite the latter winning the Screen Actors Guild Awards at the start of this week. Parrot recently analysed the viewing impact of scooping a TV award in an article for TBI, and found a clear correlation between gongs and demand.
These latest findings also reveal some notable absences. Two new series that Amazon launched this January – Z: The Beginning of Everything and Sneaky Pete both fail to register.
For Netflix, The OA and Lemony Snicket’s A Series Of Unfortunate Events are nowhere to be found in Germany either, despite being hits in the US and UK. In the absence of these global hits, the top five is rounded out by House of Cards and Gilmore Girls.
Netflix’s Marvel’s Luke Cage makes another an appearance, dominating pop culture with a pending spinoff, but despite this, the superhero series is last on the list.
Vikings is the most in-demand TV show overall in Germany, followed by Game of Thrones. Vikings gained 30.4% in terms of demand compared to Thrones as its season finale aired on February 1: Parrot expects demand expressions will grow and the show to remain near the top in Germany for the next two weeks.
Another previously popular series, Sherlock, has completely dropped in ranking from the list, which is noteworthy considering the season finale just aired on January 15 in the UK (to very mixed reviews and faltering viewing figures).
Turkish drama İçerde had 3.7% more demand than Sherlock. Parrot postulates that since İçerde is available worldwide on Netflix, Turkish expats living in Germany are driving up demand for this title.
Also, Swedish family drama Tjockare Än Vatten (translated as Thicker Than Water) had 2.5% more demand than Amazon’s The Grand Tour in Germany this week.
Another hit title, The Walking Dead, decreased by 11.6% this week compared to Pretty Little Lies, probably because the second half of the seventh season has yet to air. Game of Thrones and Vikings are off the air at the moment; nevertheless their demand remains high. The same applies to Westworld, but interestingly this global hit is missing from Germany’s top tens.
*Source and methodology: Parrot Analytics assesses demand for popular shows through various ‘demand expression platforms’ including social-media and photo-sharing platforms such as Facebook and Instagram, blogging and microblogging platforms such as Tumblr, wikis and informational sites, peer-to-peer protocols and file-sharing platforms. Parrot’s artificial-intelligence systems assess billions of data points to reach the overall demand rating