TRX names Asian agency

Online deal brokering platform TRX has appointed the distribution arm of Vision New Media as its agent in Asia.

Vision Plus Entertainment will represent the UK-based TRX’s efforts in the region, promoting the online sales tool and signing up buyers and sellers.

Vision Plus execs, including CEO Poh Lin Ho, recently joined TRX chief executive Matthew Frank (pictured) at a regional roadshow.

TRX’s Asia rollout began last month in eight territories, and is now available to use in Vision’s Plus’s home Malaysia, plus Indonesia, Hong Kong, Singapore, Thailand, South Korea, the Philippines and Vietnam. The rest of Asia follows this summer.

“We spent a long time finding the right partner to represent TRX in Asia,” said Frank, the former CEO of Zodiak Rights who co-founded TRX with his brother, David Frank, last year. He added Vision Plus’ “knowledge and connections are second to none” and that there had been “large numbers of buyers signing up as a result of their efforts”.

Lin Ho said TRX’s online platform, which currently offers buyers access to acquire more than 5,000 hours of content from major distributors, would be a “real asset for companies” in Asia. “It’s going to help buyers get easier access to a far greater variety of programmes than ever before, with the added advantage that it’s all in one place”.

“As for sellers, TRX offers a real opportunity for them to complement and enhance on-going efforts to license more shows in their catalogue, with very little extra effort.

TRX is part of Dial Square 86, the holding vehicle the Franks launched after leaving Zodiak, which is now part of the merged Banijay Group. Its advisory board includes the likes of Stephen Lambert, Nadine Nohr and John McVay.