The SVOD platform, notorious for its lack of transparency over ratings data, said that more than half – 53% – of OITNB viewers in 190 territories have re-watched at least one season since its debut in 2013. This was according to data accrued from users’ accounts.
Unsurprisingly, the peak of re-watching occurs each June, before new seasons launch.
Ahead of season four’s launch today, 21% of 1,613 viewers in the UK, US, Mexico and Canada polled planned to re-watch the previous season, with 41% planning to re-watch the entire series.
Fifty-four-per-cent will re-watch this weekend, though 23% will only watch a few episodes.
Google Consumer Surveys conducted the research between June 2-10.
Jenji Kohan’s series, which follows Taylor Schilling as a convict in a women’s correctional facility for a drug smuggling crime she committed ten years earlier, has consistently been one of Netflix’s best performing original series, based on available data sources.
Earlier this year, the Lionsgate Television-produced show was handed a three-season renewal.