Red Arrow declares Diet War at MIPTV

Red Arrow International will launch its My Diet is Better than Yours format at MIPTV next month.

The format, from Red Arrow prodco Kinetic Content, debuted on ABC in the US in January. Internationally, Red Arrow is marketing the series as My Diet is Better than Yours.

“The show is incredibly timely: diet fads, life coaching books and health tracker apps are all the rage but what actually works,” says Harry Gamsu, VP, format acquisitions at Red Arrow’s sales arm, Red Arrow International. “This format puts them on trial for everyone to see.”

The structure sees five overweight contestants matched with five diet experts, each of whom has their own unique weight loss method.

The pairs work together over 14 weeks to improve the contestant’s physique. If they clash, the contestant is allowed to ditch them and partner with a new dietician.

At the end of the season the contestants participate in a half-marathon, which they must complete in order to get to a final weigh-in, and the focus is on the strength of the diet plans rather than the reality elements.

“We want a holistic, full ‘body and mind’ overhaul,” says Gamsu. “This is a lifestyle format first and foremost; it isn’t all about losing weight. No contestant will be eliminated and left behind on this show.”

Red Arrow will also have a new season of Amazon cop series Bosch for buyers in Cannes and dystopian drama Cleverman.

Other entertainment shows include dating format Kiss Bang Love and Radio Face, a social experiment in which radio phone-in regulars are followed in their daily lives, as they pontificate upon the matters of the day.