Twofour poaches BBC exec for formats

TwoFour has hired Ana De Moraes as its new formats chief.

The seasoned formats exec joins UK prodco and distributor TwoFour from the BBC where she was brought in, in February 2014, by former television chief Danny Cohen as creative director.

At TwoFour she takes a newly-created role, and has been tasked with growing the fact-ent slate.

She said today: “There are very few indies with a range of output equal to Twofour’s, which goes from documentaries to full blown entertainment. And what is even more remarkable is the quality with which they deliver every single programme they make.”

Before her time at the BBC, the Twofour new recruit was director of development at Twenty Twenty for almost a decade. She was also at Endemol. Her extensive programming credits include The Choir, First Dates and The World’s Strictest Parents.

De Moraes starts at TwoFour in February and reports to chief creative officer Andrew Mackenzie. He said: “Ana has always been a star of the development industry. She’s got an incredible track record and we’re delighted she’s joining Twofour.”

TwoFour is owned by ITV after the UK broadcaster acquired it for £55 million (US$78.9 million) last year.