Hooq was announced in January, at which point the three partners outlined plans to launch in Indonesia, the Philippines, India and Thailand.
It has already launched in the Philippines and Thailand.
The Indian launch has now been confirmed and a beta version launches today ahead of a full roll out next month. Priced at RS199 per month (US$3.10), Hooq will have a line-up of Hollywood movies from partner studios and third parties.
The monthly sub allows customers to watch Hooq’s shows on up to five connected devices. The service is run by former Globe Telecom and Virgin Mobile Australia boss Peter Bithos.
At Hooq’s launch he said: “We are starting this venture to change the way people across Asia view entertainment. Today, across developing markets, there is limited access to quality entertainment, streamed directly to the screen of one’s choice. It’s either illegal, high cost or difficult to get. We aim to fix that.”
SVOD leader Netflix has been expanding rapidly outside of its domestic US market. It has never specifically talked about an Indian launch, but has committed to rolling out in almost all major international territories within two years, suggesting it is inevitable.