Endemol Beyond extends premium model

Digital content network Endemol Beyond is launching new premium YouTube channels.

Pop culture-focused Loosky and sports and gaming channel Smasher will debut this year.

The former will include scripted series Neurotica from the writers of The Office and HBO’s Hello Ladies and reality series True Internet Tales, while the latter is a collaboration with YouTube stars Toby Turner and Jesse Wellens, and will include US version of UK formats Rule’m Sports and Legends of Gaming.

This comes after the launch of the ICON Network with another YouTube favourite, Michelle Phan.

Furthermore Endemol Shine Group-owned Endemol Beyond is launching two series with rapper Pitbull, MasterClass and Pitbull Presents.

In related ESG news, wide-selling format Big Brother is returning to German TV screens after four years off air.

Local channel Sixx has commissioned a new run, which Endemol Shine Germany will produce.

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