Legends of Gaming


Going (digital) native

Why are television’s biggest groups spending millions of dollars on YouTube talent-focused multichannel networks? Jesse Whittock speaks with key players to build a picture of this emerging ecosystem and identify where the digital dollars are coming from. Research released this summer suggested the top 100 YouTube multichannel networks are worth nearly US$10 billion, with the […]

Endemol Shine UK buys animation prodco

Endemol Shine UK has taken a controlling stake in the animation company behind digital comedy series Simon’s Cat (pictured). The company, also called Simon’s Cat, will sit within the Endemol Beyond UK premium online channels and distribution group. Simon Torfield launched Simon’s Cat in 2008 as a platform for the Simon’s Cat brand, and the […]

Endemol Beyond extends premium model

Digital content network Endemol Beyond is launching new premium YouTube channels. Pop culture-focused Loosky and sports and gaming channel Smasher will debut this year. The former will include scripted series Neurotica from the writers of The Office and HBO’s Hello Ladies and reality series True Internet Tales, while the latter is a collaboration with YouTube […]