Smasher


Going (digital) native

Why are television’s biggest groups spending millions of dollars on YouTube talent-focused multichannel networks? Jesse Whittock speaks with key players to build a picture of this emerging ecosystem and identify where the digital dollars are coming from. Research released this summer suggested the top 100 YouTube multichannel networks are worth nearly US$10 billion, with the […]

Endemol Beyond USA debuts eSports net

Endemol Beyond USA has debuted its eSports and online gaming network, Smasher. The channel launches on 20 platforms, including YouTube and own-brand platform GetBeyond.US, with eight original series such as cult UK show Legends of Gaming. There will also be Rule’m Sports, Game Fame, We’re in the Game, Fantasy League, Pro v Pro and Smashed […]

Endemol Beyond USA, Barcroft go OTT

Digital-first businesses Endemol Beyond USA and Barcroft Media have launched separate direct-to-consumer video platforms. Endemol Beyond USA, part of the Endemol Shine Group, has partnered with TV tech firm Piksel to create its owned-and-operated platform, GetBeyond.US. UK-based Barcroft has also launched its own free-to-watch platform, Barcroft.TV, which will focus on ‘the amazing side of life’. […]

Endemol Beyond extends premium model

Digital content network Endemol Beyond is launching new premium YouTube channels. Pop culture-focused Loosky and sports and gaming channel Smasher will debut this year. The former will include scripted series Neurotica from the writers of The Office and HBO’s Hello Ladies and reality series True Internet Tales, while the latter is a collaboration with YouTube […]