All3Media hires Shine exec for CEE sales

All3Media International has recruited Elise Woolfe as senior sales exec for the Central and Eastern Europe region.

She joins from Shine, where she handled tape and format sales into CEE.

At All3Media International, the sales arm of Discovery and Liberty owned production group all3Media, Woolfe will report to Liza Thompson, senior VP, sales. She starts in her new role this month.

Thompson said: “The proliferation of channels and platforms in Central and Eastern Europe has established the region as a key opportunity for international sales and we’re delighted to appoint Elise to this new position.”

Elise Woolfe added: “I’m looking forward to showcasing [All3’s] latest programming at the upcoming MIPTV market and maximising its potential across the CEE territories.”