Belgacom adds Netflix to Proximus

Belgian telecoms operator Belgacom started to roll out Netflix on its Proximus TV offering yesterday, as part of a gradual deployment that will take place over the next few months.

Belgacom said it is the first operator in Belgium to integrate Netflix into its TV decoders, and that the move will give customers a “superior television experience which combines all technologies in an ideal way.”

Viewers will also be able to resume playback of a movie or series on Netflix TV via Proximus TV from where they left off on a computer, smartphone or tablet.

Belgacom first announced in September that it had signed a carriage deal with Netflix, at the same time as it began to group all of its Belgacom and Proximus products together under the Proximus brand.

The firm said it would make Proximus its sole main brand back in March, claiming that the change made sense as fixed, mobile and IT technologies increasingly converge.

Netflix launched in Belgium in September as part of the SVOD firm’s latest round of European expansions. In the same week, it also rolled out to Luxembourg, France, Germany, Austria and Switzerland.