Discovery takes Nik Wallenda stunt to digital

Discovery is launching a dedicated interactive site to accompany the upcoming Nik Wallenda tightrope walk.

Wallenda will take on a daring tightrope walk in Chicago on November 2 and Discovery will show Skyscraper Live with Nik Wallen across its 220-channel international footprint.

Ahead of the stunt, it has launched skyscraperlive.com, which will have behind- -the-scenes video and updates and coordinated upadate of social media activity.

Conal Byrne, vice president of Digital Media, Discovery Communications said: “With our global multiplatform offering, audiences can enhance their edge-of-the-seat entertainment and truly make the experience their own – through a dashboard tracking the social conversation in every country, cutting-edge interactives to put fans themselves on the wire and more.”

For the first of a two-part walk, Wallenda will cross more than two city blocks uphill at a 15-degree angle, making it the steepest walk he’s ever attempted For the second part of the tightrope crossing, the daredevil will be blindfolded.