YouView ‘partnering’ with Netflix

UK connected TV platform YouView is reportedly partnering with Netflix to add access to the subscription VoD service on its set-top boxes.

According to a Financial Times report, the deal has been agreed with Netflix due to be added to the YouView platform by the end of the year.

The partnership would see UK service providers BT and TalkTalk – which both use YouView boxes as the basis for their TV offerings – begin to offer Netflix to their customers.

In the UK Virgin Media already offers the Netflix app on its TiVo set-top box, and Netflix has recently agreed a string of similar deals following its latest round of European rollouts.

Earlier this week Belgacom said that its customers will be able to watch Netflix directly via its Proximus TV offering in Belgium later this year. Netflix also recently signed deals with Deutsche Telekom in Germany and Bouygues Telecom in France, putting its service on their respective Entertain and Bbox TV offerings.

A YouView spokesperson declined to comment.