Spain’s Imira strikes Samsung connected TV deal

Madrid-based producer and distributor Imira Entertainment has struck a content deal with Samsung. The TV manufacturer will carry the ImiraPlay app on its connected sets.

The app will allow Samsung connected TV owners to watch five of Imira’s shows: 52x12mins Lucky Fred, 52x13mins Sandra the Fairytale Detective (pictured), 39x3mins Saari, 52x12mins Lola & Virginia and 104x2mins Vitaminix.

The series can be watched in Spanish or English.

Five episodes of each series can be accessed via ImiraPlay for free before a subscription kicks in. It is priced at €2.39 (US$3.13) for one month, €3.99 for three months and €6.99 for six months and can be paid via SMS or a QR code that is sent to customers.

Sergi Reitg, CEO of Imira Entertainment said: “This forms part of Imira Entertainment’s push to be ahead of the curve on the rapidly evolving landscape of television and the blurring lines between digital and traditional platforms.”

He added: “Our original programming continues to be successful with audiences globally, and we are excited to be partnering with Samsung to expand the reach of these multi-language properties even further.”