Sergi Reitg


Imira founder exits with Robinson named new CEO

Sergi Reitg, the founder and boss of Spain’s Imira Entertainment, is stepping down after 15 years, with kids TV industry veteran Paul Robinson taking over as CEO. Reitg has decided to leave “on a high before planning his next venture” after Imira recorded record sales in the current financial year. He established the business in […]

Netflix takes Korean toons from Imira

SVOD giant Netflix has bought a package of children’s programming from Spain’s Imira Entertainment, including shows from South Korean studio SAMG. The deal comprises SAMG’s preschool series Vroomiz, action-adventure caper MiniForce and Power Battle Watch-Car; and the Imira-produced Lucky Fred, Lola & Virginia and Sandra the Fairytale Detective. Imira has also shopped slapstick short-form series […]

Spain’s Imira strikes Samsung connected TV deal

Madrid-based producer and distributor Imira Entertainment has struck a content deal with Samsung. The TV manufacturer will carry the ImiraPlay app on its connected sets. The app will allow Samsung connected TV owners to watch five of Imira’s shows: 52x12mins Lucky Fred, 52x13mins Sandra the Fairytale Detective (pictured), 39x3mins Saari, 52x12mins Lola & Virginia and […]

Imira toons arrive on Movistar TV

Tween series Lola & Virginia and splastick short-form comedy Larva are among Imira Entertainment-sold toons heading to the Movistar España VOD platform. Also part of the deal are Vitaminix and season one of Lucky Fred. All four series are now available to subscribers of Movistar, which is owned by telco Telefónica and operates across TV, […]

Imira hires Bones for sales role

Spanish animation producer and distributor Imira Entertainment has hired former Nickelodeon exec Giles Bones to become its international sales and marketing manager. Bones will in part fill the duties of former head of distribution Christophe Goldberger, who left the company to launch his own distribution venture, as TBI revealed last year. Bones will be responsible […]

Exclusive: Imira’s Goldberger exits

Imira Entertainment’s head of sales and acquisitions Christophe Goldberger is leaving the Spanish toon producer and distributor after eight years, TBI has learned. The news comes on the same day Imira appointed Elena Mera Dios as sales manager, though a rep said she was not a like-for-like replacement for the departing Goldberger, who has also […]

News brief: Imira hires new sales manager

Spain-based kids producer and distributor Imira Entertainment has recruited Elena Mera Dios as sales manager. She will handle sales across territories in the EMEA, North America and Asian regions. Her previous roles include stints at Treeline Distribution in international sales and marketing, Plural Entertainment and Spanish broadcaster Antena 3. Sergi Reitg, CEO of Imira, said: […]