Connected set-top box Amazon Fire TV has added services from the likes of Disney and Animal Planet.
WATCH Disney Channel, WATCH Disney Jr., Animal Planet L!ve, MLB.TV and WWE Network apps have all been added to the platform, with the deals more than doubling its size.
WATCH ABC, WATCH ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV and Dailymotion will all join by the end of the year, Amazon said announcing its expansion.
E-Commerce giant Amazon launched Amazon Fire TV in April as a US$99 rival to boxes such as Roku, Apple TV and Chromecast.
The platform launched in the US with access to Amazon Prime Instant Video, Netflix and Hulu Plus.