Ben Silverman’s studio Electus has promoted international sales executive Cyrus Farrokh to VP, distribution, and concurrently sold 150 hours to broadcasters across Asia Pacific.
Former Shine International exec Farrokh joined Electus in May last year as executive director of international distribution and production, a role that handed in sales responsibilities in France, Italy and Asia Pacific, but has now bee upped following the sale of 150 hours of finished tape.
Dwayne ‘The Rock’ Johnson-front reality series The Hero has gone to Australia’s Fox8, New Zealand’s TVNZ and Asia’s AXN, while 72 Hours has gone to TVNZ, AXN and Discovery in India.
Elsewhere, King of the Nerds has sold to Network Ten in Australia, TVNZ and Turner Broadcasting in Asia, while Meat Eater has gone to Discovery India. American Digger will broadcast across Asia on Discovery, 3 has gone to ABC-CBN in the Philippines and Sunset Strip and Unsealed: Alien Files has been by picked up by True Visions in Thailand.
Earlier this year, Electus International sold more than 100 hours to Foxtel and format deals for Fashion Star in Vietnam and South Korea. The company said several more deals will follow at MIPCOM.