Cyrus Farrokh


Electus hires UK-based European sales chief

Electus has poached Jonathan South from Televisa and he will head up its European operation. In the new London-based role South will work across sales, acquisition and coproduction. As senior VP and head of Europe at the IAC-backed producer and distributor South will run distribution in the UK, France and Nordics. He will also scout […]

New McKillop prodco pacts with Sky Vision

Former A&E controller and Propagate Content co-founder David McKillop has resurfaced with a production pact with UK distributor Sky Vision and its New York subsidiary, Jupiter Entertainment. McKillop’s new prodco, Europa, will be housed in Jupiter’s Manhattan offices. It will, however, function as an independent producer that aims to produce scripted and factual series. McKillop […]

Five execs upped at Silverman’s Electus

The distribution arm of Ben Silverman’s IAC-backed content company Electus has promoted five of its execs. Following the changes, Cyrus Farrokh becomes senior VP and head of sales, and will oversee France, Italy, Scandinavia and Asia-Pac. He was promoted to a VP position in September 2013. Max Richards has been elevated to manager, sales and […]

Raft of promotions at Electus

A raft of execs have been upped at Electus, including three of the international sales team. Within the distribution division, Brad Jorgensen (left) is promoted from vice president to senior VP, worldwide operations. Cyrus Farrokh, meanwhile, adds responsibility for sales to Northern Europe to his role and becomes vice president, Northern Europe and Asia Pacific. […]

Electus cuts deal for ‘Chinese Fashion Star’

Electus has struck a Chinese deal for The Goddesses’ New Clothes, a format based on its US series Fashion Star, which aired for a season on NBC. IAC-backed Electus, which is run by Ben Silverman, will make the ten-part series with local partners Dragon TV, Hitao and Blue Flame. In the show, six female celebrities […]

Electus promotes Farrokh, sells 150 hours

Ben Silverman’s studio Electus has promoted international sales executive Cyrus Farrokh to VP, distribution, and concurrently sold 150 hours to broadcasters across Asia Pacific. Former Shine International exec Farrokh joined Electus in May last year as executive director of international distribution and production, a role that handed in sales responsibilities in France, Italy and Asia […]