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News brief: ITV2 gets Utterly Outrageous
ITV Studios-owned UK factual prodco Shiver is creating a new youth-skewing archive programming brand for digital channel stablemate ITV2.
Utterly Outrageous will follow a variety of light-hearted subjects in a countdown format and feature presenters and personalities common to the female-skewing channel.
The first shows, Utterly Outrageous Frock Ups and Utterly Outrageous Reality Show Moments of 2013 will be presented by Denise van Outen and Matt Edmondson, respectively. Frock Ups TXs on ITV2 in October and Reality Moments follows in December.
The Utterly Outrageous… brand is executive produced by Shiver boss Jonathan Levi and produced by Yvette Lyons. It was commissioned by Katy Thorogood and Paul Mortimer for ITV2.