Scripps Networks Interactive has secured carriage for its Food Network and Travel Channel services on Virgin Media’s network.
The rebranded Travel Channel will bring content including Jonathan Phang’s Caribbean Cookbook, Bizarre Foods America with Andrew Zimmern, International House Hunters, Hotel Impossible, Dangerous Grounds and World’s Greatest Motorcycle Rides to Virgin Media viewers.
The addition of Food Network to Virgin Media’s line-up brings shows including Barefoot Contessa, Man V. Food Nation, Amazing Eats, Diners, Drive-ins & Dives and Guy’s Big Bite to the platform.
Both channels were added to Virgin Media’s TV service yesterday, with a variety of programming also set to be made available via the operator’s video-on-demand and catch-up TV services from July.
“Scripps Networks Interactive is a leading developer of lifestyle content globally” said Jon Sichel, managing director of Scripps Networks UK/EMEA, “Our strategy is to make our award-winning content accessible to UK audiences via a variety of platforms and devices and we believe Virgin Media’s pioneering TV platform will be the perfect combination to bring Virgin customers the best in lifestyle and entertainment programming.”