Italy’s Rai bets on Red or Black

Italian public broadcaster Rai has ordered a local version of gameshow format Red or Black.

The show is distributed by ITV Studios Global Entertainment (ITVS GE), which struck the Italian deal.

The local version will be made by Italian-based production company Magnolia, part of Zodiak Media, in association with ITV Studios. It will be known locally as Red or Black – tutto o niente?

The series will broadcast in early 2013 on Rai’s Rai Uno.

Red or Black was originally produced by Simon Cowell’s Syco Entertainment and ITV Studios for ITV in the UK. In the show, contestants challenged to correctly predict the outcome of a series of spectacular games.

ITVS GE is currently setting up a regional production hubs to make international versions of the gameshow.

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