MIPCOM organisers say 2012 market one of the biggest ever

The organisers of MIPCOM say that 12,900 people attended this year’s market in Cannes.

Of the total 4,400 were buyers and significantly, Reed Midem, which runs the TV trade show, said 500 of those were dedicated buyers for digital services or platforms.

Reed Midem added that as well as there being a lot of digital buyers in town this year, the digital platforms were also in Cannes to talk to partners about production.

“Companies such as Netflix, Google/YouTube or Hulu have been attending MIPCOM for several years, but mostly as buyers,” said Laurine Garaude, director of Reed Midem’s Television Division. “Today, they are very much involved in developing great content.”

Other trends this year included an uptick in the number of attendees from Latin America, up 36% year-on-year, and China, up 30%.

DreamWorks made its first appearance at the market and the Hollywood studios all had a presence. The number of US companies in Cannes was up 11% on last year’s event.