ITV Studios has appointed Noel Hedges senior VP, sales and acquisitions for the Americas. Hedges is currently in charge of drama and comedy at ITVS, the production arm of UK commercial broadcaster ITV.
Hedges will be based on the West Coast and manage the team selling all genres of ITV content in the US.
He will report locally to Paul Buccieri, CEO of ITV Studios and directly to Tobi De Graaff, director of sales, ITV Studios.
As head of drama and comedy Hedges has brokered the AMC and ITV coproduction The Prisoner and various copros with WGBH. Before ITV, Hedges worked at UK public broadcaster the BBC.