YouGov: ‘death of TV’ is a misnomer
The ‘death of TV’ is a misnomer with overall TV viewing figures fairly steady, despite fragmentation in the market, according to YouGov. The research firm’s new ‘Broadcast to Narrowcast’ report claims that the average number of TV minutes watched per day in the UK between 2006 and 2016 was 251.6 minutes. In 2016 it was […]