GfK


The Grand Tour drives Amazon above Netflix

New data shows that Amazon has stolen a march on Netflix in the UK and Germany, with The Grand Tour giving the SVOD service the edge over its rival. Amazon and Netflix never reveal viewing data, but research from Parrot Analytics covering both territories reveals mega-budget motoring series The Grand Tour has registered as the […]

GfK: 98% of UK OTT viewing done in-home

Some 98% of content from over-the-top services like Netflix is viewed in the home, according to new UK TV viewing research by GfK. The research firm claimed that watching subscription video content on Netflix, Amazon and Now TV is, for now, “most definitely an in-home entertainment experience”, and noted “surprisingly low audience numbers on mobile devices”. […]

US Netflix users ‘watch 10 shows per week’

Regular Netflix users in the US watch ten shows and four movies per week via the platform, according to GfK. The research firm claims that users surveyed three years ago watched only five TV shows such as Daredevil (pictured) per week via Netflix, while those tuning into the SVOD service on mobile devices has also more than […]