ByteDance


Microsoft out of TikTok running as ByteDance rejects offer

Microsoft has ended its pursuit of TikTok’s US business after Chinese parent company ByteDance rejected its bid. ByteDance is facing a race against time to find a new home for its social media network’s US operations following a promised ban from president Trump. The administration has ordered ByteDance to “divest its ownership” amid concerns over […]

Disney alum Kevin Mayer exits TikTok after three months in role

Kevin Mayer, Disney’s former head of direct-to-consumer and international, has left his new role as CEO at TikTok just three months into the job. Mayer joined the video app firm in May, becoming COO of Chinese parent ByteDance at the same time. However, the Mouse House veteran said he would be stepping down following President […]

TikTok expands European presence by hiring chief for German operations

Social media video giant TikTok is expanding its presence in Europe by appointing a new chief to oversee operations in Germany. Tobias Henning will become the company’s first general manager in the country from October and reports into Rich Waterworth, TikTok’s European chief. He joins from publishing group Axel Springer, where he oversaw digital operations […]

TikTok launches US-focused $200m fund to pay creators

Social media superstar TikTok has launched a $200m creators fund, designed to support those aiming to make a living through the app. The Creator Fund will pay US creators for content they put onto the service, but details of the size of payments and how many producers would receive the money have not been released. […]

Exclusive: TikTok hires former NBCU, Fremantle exec for European partnerships

Social media sensation TikTok has hired former NBCUniversal (NBCU) and Fremantle exec Dominic Burns to manage its partnerships across Europe. Burns, who is based out of London, becomes senior manager for the mobile video platform’s growing EU Content Partnerships team and will report to Harish Sarma, who leads the Global Content Partnerships division. TBI understands […]

The case for TV and TikTok

TikTok has become one of the most talked-about social media launches of recent years, but producers and broadcasters are still in the dark on how best to navigate it. Manori Ravindran explores the do’s and don’ts for those working with one of the world’s fastest growing apps There’s a justifiable level of bewilderment about one […]