Buzzfeed


Netflix & Buzzfeed partner for short-form doc

Netflix is set to launch a new short-form documentary series with Buzzfeed that follows the lives of the publisher’s reporters. Follow This is a 20-episode series that will premier July 9 on Netflix worldwide. Each 15-minute episode will be released weekly. The writers featured on the series include culture writer Bim Adewunmi, senior national correspondent […]

Social content the ‘next leap’ in programming: Facebook’s Henick

Social content should prioritise personal connections, be responsive to the audience, and will be the “next leap” in programming, according to Facebook’s recently appointed head of content strategy and planning. Speaking to a busy auditorium at MIPTV yesterday, Facebook’s Matthew Henick outlined his vision of social content and drew a distinction between this and traditional […]

Jamie, FoodTube and the changing face of MCNs

K7 Media’s Clare Thompson asks what the demise of Jamie Oliver’s FoodTube tells us about the changing online channels business. In September it was announced that the Jamie Oliver Media Group was to disband its FoodTube multichannel network, launched in 2013, then expanded to include DrinksTube, FamilyTube and 14 other talent-fronted channels including River Cottage, […]

Buzzfeed staying ‘fully indie’ after NBCU investment

NBCUniversal has ploughed another US$200 million into online news and video company BuzzFeed. This is on top of the US$200 million Comcast-owned NBCU invested in BuzzFeed last year. BuzzFeed’s investors include SoftBank Capital, Hearst Ventures, New Enterprise Associates, Andreessen Horowitz and Lerer Hippeau Ventures. Buzzfeed founder and CEO Jonah Peretti (pictured) claimed, however, that NBCU’s […]

ProSieben MCN hires ex-Buzzfeed exec

ProSiebeSat.1 Group-owned multichannel network Collective Studio 71 has hired the former head of partnerships at Buzzfeed Motion Pictures. Adam Boorstin will become executive VP, global digital distribution at CS71, which was formed when Germany-based ProSieben acquired control of US-based Collective Digital Studio and merged it with its own MCN, Studio71. In the new post, he […]

Comcast debuts YouTube rival Watchable

US media giant Comcast has launched its ‘YouTube killer’, Watchable, a streaming site that debuts with videos from around 30 partners. Ad-funded Watchable has gone live in beta, with Comcast describing it as “a new, cross-platform video service that curates a selection of the best content from popular online video networks and shows in an […]

Comedy Central poaches BuzzFeed exec

Comedy Central has poached Philly Byrne from BuzzFeed to run its digital operations in the UK. As digital director, Byrne will head up the digital team at Viacom’s Comedy Central UK, creating and implementing the strategy for the Comedy Central UK website. He will report to Alison Bakunowich, vice president, creative, marketing and communications for […]

BuzzFeed launches TV initiative

BuzzFeed has partnered with Bravo and IFC to launch its BuzzFeed Social Tune In Program, which it says will create a “full-circle TV, social and digital program for advertisers.” The social news site said the partnership programme will allow advertisers to cross-promote their content on BuzzFeed and their own web properties. As part of the […]

Facebook targets broadcasters with new TV tools

Facebook is taking aim at the TV industry with two new tools that will allow broadcasters to easily integrate conversations and data from the social network. The Public Feed API will give broadcasters access to areal-time feed of public posts for a specific word. The Keyword Insights API aggregates the total number of posts that […]