EM.Entertainment sale extended, value slashed

EM Sport and Media has revalued its entertainment division and extended the sales period for the assets it has on the block.

The parent company, EM.Sport Media is offloading the entertainment assets, which are focused on the kids and youth market. The EM.Entertainment assets are have been revalued at circa €40 million. Their previous estimated value was circa €90 milliion.

The company said that slowing demand for kids content and has had a negative impact on the number of offers and the value of the offers received. The general financial slow down has also limited would-be buyers abilities to refinance EM said.