Sister hires former Netflix exec as president of strategy & business affairs
This Is Going To Hurt producer Sister has hired former Netflix exec Efrain Miron to become its president of strategy & business affairs.
Miron will work with the prodco’s global CEO, former Netflix exec Cindy Holland, as well as co-founders Elisabeth Murdoch and Jane Featherstone on the company’s growth strategy, including the production and distribution of films and series.
He will also oversee investments and partnerships globally, establishing a group-wide strategy focusing on the US studio and portfolio companies.
Miron was VP of business & legal affairs at Netflix, which he joined in its infancy almost a decade ago.
His remit included leading business affairs in the UK and for Young Adult/Family series, and most recently overseeing the company’s overall deals. He began his career at LA law firm Katten Muchin Rosenman.
“It’s a privilege to help drive Sister’s strategic priorities and steer the company’s negotiations in this new role, with creativity and partnership as the bedrock,” he said.
“Cindy is a truly inspiring leader and I’m thrilled to reunite with her after many years together at Netflix,” he added.
Holland said: “Efrain is deeply strategic, sharply analytical, and a great leader and collaborator. It’s a true pleasure to work with him, and I feel very fortunate to have him on a team with me once again.”
Sister is behind shows including The Power (Prime Video), This is Going to Hurt (BBC/ AMC) and Landscapers (Sky/ HBO), but has also invested in production company Dorothy Street Pictures, UK animation firm Locksmith Animation and publishing firm Zando.