Sister hires former Netflix exec as president of strategy & business affairs

This Is Going To Hurt

This Is Going To Hurt producer Sister has hired former Netflix exec Efrain Miron to become its president of strategy & business affairs.

Miron will work with the prodco’s global CEO, former Netflix exec Cindy Holland, as well as co-founders Elisabeth Murdoch and Jane Featherstone on the company’s growth strategy, including the production and distribution of films and series.

Efrain Miron

He will also oversee investments and partnerships globally, establishing a group-wide strategy focusing on the US studio and portfolio companies.

Miron was VP of business & legal affairs at Netflix, which he joined in its infancy almost a decade ago.

His remit included leading business affairs in the UK and for Young Adult/Family series, and most recently overseeing the company’s overall deals. He began his career at LA law firm Katten Muchin Rosenman.

“It’s a privilege to help drive Sister’s strategic priorities and steer the company’s negotiations in this new role, with creativity and partnership as the bedrock,” he said.

“Cindy is a truly inspiring leader and I’m thrilled to reunite with her after many years together at Netflix,” he added.

Holland said: “Efrain is deeply strategic, sharply analytical, and a great leader and collaborator. It’s a true pleasure to work with him, and I feel very fortunate to have him on a team with me once again.”

Sister is behind shows including The Power (Prime Video), This is Going to Hurt (BBC/ AMC) and Landscapers (Sky/ HBO), but has also invested in production company Dorothy Street Pictures, UK animation firm Locksmith Animation and publishing firm Zando.

Read Next