Netflix picks up Mamamoo K-pop doc for Southeast Asian premiere

Mamamoo: Where Are We Now

Netflix has picked up Mamamoo: Where Are We Now, a documentary about the K-pop girl group, for premiere in Southeast Asia.

Produced by ZanyBros and distributed by TVF International, the title is available as a 1 x 120-minute special or 4 x 24-minute series.

With exclusive access, the doc follows the South Korean pop group’s journey from debut to global triumph, culminating in their world tour, which will bring them to the US this summer.

The acquisition comes as Netflix prepares to go all-in on South Korean content, with co-CEO Ted Sarandos last month revealing that the streaming giant plans to spend $2.5bn in programming from the country over the next four years.

This in turn followed the January unveiling of a huge slate of 34 new and returning South Korean titles, including drama Bloodhounds and true crime doc In the Name of God: A Holy Betrayal.

Commenting on the Mamamoo doc, Serafina Pang, sales manager at TVF International, said: “With K-pop taking the world by storm, Mamamoo stands as an unmissable documentary. It celebrates the group’s bold personalities, boundless creativity, and ground-breaking impact on the traditional stereotype of K-pop artists.”

“This Mamamoo documentary series is the outcome of ZanyBros’s 20 years’ experience in producing K-pop content, such as music videos, concerts, reality shows and more,” added ZanyBros, Kim Joon Hong.

“We couldn’t be happier with the fact that it has been picked by such a seasoned distributor as TVF international and will have the opportunity to tell the true story of these K-pop artists and their footprint around the world.”